Industrial Digital Sales Leader
Bridging Engineering Depth with Commercial Strategy · 20+ Years in MEA Energy & O&G
Currently leading VISTRA® MEA Expansion at HOERBIGER
Driving commercial growth for complex industrial technology solutions across MEA — from reciprocating compressors to predictive maintenance ecosystems.
Building and executing multi-market commercial strategies across Egypt, Iraq, Oman, Pakistan, Jordan, Sudan, and the broader MEA region.
Leading enterprise-scale CRM transformation and digital ecosystem deployment — connecting physical industrial assets with intelligent digital platforms.
20+
Years in Industry
6+
MEA Markets Led
VISTRA®
MEA Ecosystem Lead
2022
HOERBIGER Innovation Award
Career Across
Industrial sales leader with 20+ years building commercial growth in energy and O&G compression across MEA — from field engineering on drilling rigs to leading global digital transformation at HOERBIGER. I bridge the gap between complex industrial technology and strategic commercial outcomes, having shaped the MEA expansion of VISTRA®, HOERBIGER's unified digital ecosystem for predictive maintenance and asset intelligence. My track record spans multi-market sales leadership across Egypt, Iraq, Oman, Pakistan, Jordan and Sudan, a global Salesforce Lightning rollout across all HOERBIGER business units, and winning the HOERBIGER Venture Lab Challenge (MEA & Europe) in 2022 with VISTRA Predict — a concept that became a real product now live in HOERBIGER's portfolio.
FEB 2026 — PRESENT
Leading MEA commercial strategy for VISTRA®, HOERBIGER's integrated digital ecosystem for compression asset management, predictive maintenance, and fleet intelligence. Identifying new market opportunities across O&G operators and refineries, building strategic partnerships, and positioning VISTRA® as the trusted digital partner across the MEA region.
MAY 2025 — JAN 2026
Led the global implementation and rollout strategy of Salesforce Lightning across all HOERBIGER business units — spanning multiple regions, sales teams, and commercial workflows. Responsible for project governance, stakeholder alignment, and change management at enterprise scale.
NOV 2016 — PRESENT
Drove regional sales growth and market expansion across 6 strategic MEA markets over nearly a decade. Managed a multi-country portfolio of O&G operators, refineries, and industrial energy clients — selling HOERBIGER's compression technology, aftermarket services, and digital solutions. Cultivated long-term strategic accounts and led cross-functional teams to deliver technical and commercial outcomes.
2011 — 2013
Komitroni Egypt
2008 — 2011
Thought leadership on digital transformation, O&G compression, and industrial sales strategy.
Bringing clarity to complex business topics by focusing on what truly matters — Oil & Gas Business, Industrial Sales & Strategy.
6 episodes
Episodes · 6 Videos
Layoffs in the Tech Companies! Trading Headcount for GPUs?!
Tech & Industry · 4.9K views · 19:32
Middle East & Africa Market — The Trillion Dollar Pivot!
MEA Strategy · 7:48
How AI is Redefining Industrial Solution Selling!
AI & Sales · 7.4K views · 16:47
The Hidden Backbone of AI — Energy Systems, Data Centers & Gas Compression
Energy & Tech · 15:46
The Cost of Money!
Finance & Strategy · 11:37
The CFO Mindset
Leadership & Finance · 1.6K views · 12:00
HOERBIGER Innovation Award 2022
GlobalHOERBIGER Global — MEA & Europe Regions
Won the HOERBIGER Venture Lab Challenge across MEA & Europe regions — my team's concept for VISTRA Predict, a predictive maintenance digital product, was selected as the winning innovation. What started as a competition entry is now a live product in HOERBIGER's official portfolio — and I am currently leading its commercial expansion across the MEA region as part of the VISTRA® digital ecosystem.
Performance Certificate
Maersk Endurer OIM
American University in Cairo, Egypt (2012)
Suez Canal University, Egypt (2005)
Strategic Selling with Perspective
Miller Heiman
High Impact Presentation
Dale Carnegie
Managing the Company of the Future
London Business School
Strategy Planning and Execution
Harvard Business School
ARIEL Mechanics School
ARIEL Training Center
Mastering Digital Twins
EIT Digital
Data Driven Decision Making
PwC
Digital Transformation for Leaders
LinkedIn Learning
Open to strategic conversations around digital solutions in industrial energy,
executive advisory, O&G digital transformation, or speaking opportunities.